Research into target audience- Miss Miller

We created a questionnaire to find out what our target audience will be when creating our thriller sequence.

 

 

 

PLEASE CIRCLE YOUR ANSWERS

1) Please specify your gender:

Male   

Female           

 

2) What is your age?

11-14            

15-17

18+

                       

3) Do you like the thriller genre?

Yes                 

No                  

Sometimes    

 

4) What type of thriller do you enjoy?

Psychological

Action            

Crime             

Other             

 

5) What type of settings/ environment do you prefer to see in a thriller film?

Forest

Deserted house/warehouse

Abandoned outside area, for example car park

Other

6) What gender protagonist do you prefer?

Male

Female

 

7) What type of weapons do you like to be seen & WHY?

……………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………….

……………………………………………………………………………………………………………………

 

8) What type of soundtrack do you like to hear in thriller sequences and WHY?

……………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………….

……………………………………………………………………………………………………………………

 

9) Do you like to see gore when watching thriller films?

Yes

No

Sometimes

 

10) Do you prefer your antagonist to have a hidden identity or to be seen throughout the film and WHY?

Hidden identity

……………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………….

Seen throughout

……………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………….

After our questionnaires were completed by 40 people, we decided to show the results through pie charts because they show the data we collected clearly.

This pie chart shows the percentage of each gender that took part in our questionnaire to help us find out what our target audience will be for our thriller sequence. Males and females have different perspectives on the thriller genre therefore they should give a variety of answers to our questions. However our results may be inaccurate as there are only 43% of males that answered the questions, and they will have a different perspective to the 57% of females. 

We thought it would be important to ask the age of the students who answered our questionnaire because thriller films are often only watched by a particular age group, due to the age certificates of the films; usually rated a 15 or 18, therefore asking a large amount of people of a younger age would not give us reliable answers as most of them may not even watch thriller films. The 32% of students we did ask of the age 11 to 14 made our questionnaire answers varied but will not help with giving us an understanding of where we should aim our target audience. However, the 55% of 15 to 17 year olds and the 13% of 18+ will help us as they are the ages that will know about the thriller genre.

We asked people if they liked the thriller genre to find a rough number of the amount of people that would want to watch a thriller film. This helps with our analysis for finding an appropriate target audience for our thriller sequence as it has demonstrated that 47% of the people asked would be potentially interested in watching it, just based on the genre of the film.

We wanted to find out if there were any particular types of thriller that interested people, so asking this question allowed us to see which was the most popular. A psychological thriller proved to be the most popular as 37% said they enjoyed them the most. However, 35% of the people we asked said 'other' when asked this question. This demonstrated to us that the type of thriller may not be the most important aspect of a thriller film because it is not always considered when choosing a thriller film to watch.

We wanted to ask people what gender they prefer the protagonist (victim) to be so we could include this in our thriller sequence. More people prefered the idea of a male protagonist however we decided against this as we thought we should use a female as they are more vunerable.

We asked people what settings they prefer to see in a thriller film so we could possibly include it in our sequence. A deserted house/ warehouse was shown to be the most popular, with 32% of people choosing that option. This demonstrated to us that the audience like the atmosphere to be tense and have enigma, due to the iscolated setting.

We asked this question to see how many people like to see gore in thriller films, so we could decide whether to include it in our sequence or not. 42% of the people we asked said they do like to see gore in thriller films, possibly because they find the thriller film to be more exciting and interesting to watch when there are elements of gore included.

 

We asked people an open question to see if they could develop their answers further when answering 'What type of sound or sountrack do you like to hear in thriller sequences, and WHY'. We gave three options for people to chose from, these included:

• Dark and Eerie
• Fast paced with action
• Slow paced with tension

The most popular option was fast paced with action, with a percentage of 45%. This demonstrates that more people like to be kept excited and in anticipation when watching a thriller film. We will incorperate this in our sequence when the female victim runs through the forest.

 

In the questionnaire, we asked another open question: 'What types of weapons do you like to be seen and WHY'. We gave a selection of options: Axe, Gun, Knife or Other. The Gun proved to be the most popular answer for this question and people chose it because it kills the victim sharp and quickly, leaving the audience in shock.

 

 

 

 

Our final open question was 'Do you prefer your antagonist to have a hidden identity or to be seen throughout the film' This pie chart does not show the correct answers but we will go back and correct it.